Built by the people you'll talk to. No layers in between.
Soon is the scheduling platform for teams that work in shifts, still run by its founding team: we design, build and run it ourselves, and answer your emails ourselves too. Fast where we can be, careful because it's your team's schedule.
- 2019
- Founded in the Netherlands
- Remote
- No office. No ping-pong table.
- 9
- Languages in the product
- 26
- Releases in the past 12 months
Code got cheap. Judgement didn't.
For decades, good software needed big teams: hundreds of people to write it, and layers of managers to decide what came next.
AI agents changed the first half. They write, test and translate code in hours.
The second half is still the whole job: knowing what your team needs, saying no to the rest, and not shipping until it's right.
That part we do ourselves, with the people who use Soon every day.
Meet the founding team. Small titles, long job descriptions.
You'll talk to Alessandro or Olaf, and the people who answer your email write the code too.
Engineering
Thomas Picauly
Owns the code: the server, the API, calendar sync and the solver. And everything else the rest of us throw at him.
Move fast, break nothing
Advisor
Melvin Jacobson
Advises on the technology. His rule for the product, then and now: keep scheduling simple.
Has opinions
Each claim, one click from its proof.
Four things we hold to. And what each means for you.
- 01
A better schedule beats a faster one.
The solver does the math, so you spend your time deciding.
- 02
AI drafts. People decide.
Nothing reaches your team until you approve it.
- 03
Quality you can feel.
Fewer clicks for the work you do every day.
- 04
One core, many industries.
The same product, in your team's words.
What customers notice.
Ease of use comes first, followed by the speed at which new functionality is developed. And just as importantly, the personal attention from the team really makes the difference.
Guido RietveldWFM Specialist, Customer service, Stadgenoot
Read the storyIt was important that the system reflected the reality of our service environment rather than a generic scheduling model.
Robert HodgkinsContinuous Improvement Specialist, UK & Ireland, Hiab UK
Read the story
- A SOC 2 Type 1 audit is under way.
- An independent firm tested production in September 2026.
- The database runs on AWS in Ireland, and it and its backups stay in the EU.
Soon Technologies B.V.KvK 75939401Herengracht 420, 1017 BZ Amsterdamhello@soon.workssecurity@soon.works